Friday, May 22, 2020

Useful Phrases to Learn for French Class

If you are a student of French, you should learn typical classroom requests and statements expressed as French words and phrases. The more you use French in context and hear it spoken, the more you will internalize it. After a while, it becomes natural, as though youve always known it. The younger you are, the easier it is to learn another language; the older you get, the more you need to practice. Essential Phrases to Use in  French Class Pay close attention to how you say these words and phrases in French, particularly the vowels, which require you to open your mouth and elongate your lips  much more than in English. If you say a French  o,  for instance, form your lips in the shape of an o; youd be surprised how much this helps achieve a true French sound. Click on the links to hear how the words and phrases are pronounced. To make it easier to learn how to say the word or phrase in French, the meaning is given first in English, followed by the French translation: What?   Comment?I dont know.   Je ne sais pas.I dont understand.   Je ne comprends pas.I have a problem.   Jai un problà ¨me.I have a question.   Jai une question.What page?   Quelle page?I forgot my ___.   Jai oublià © mon/ma ___. May I borrow a ___?   Puis-je emprunter un/une ___ ?May I go to the bathroom?   Puis-je aller aux toilettes?I would like (to) ___.   Je voudrais ___.I need (to) ___.   Jai besoin de ___. Essential  Words to Use in  French  Class Sometimes you only need a single word to make your point clear in class. The examples show you how to say classroom words in French: Yes  Ã‚  ouiNo  Ã‚  non  OK  Ã‚  daccord  Who  Ã‚  quiWhat  Ã‚  quoi  When  Ã‚  quand  Where  Ã‚  oà ¹Why  Ã‚  pourquoiHow  Ã‚  comment Translating Asking how to say words in French class will be easier with the following translations: How do you say ___ in French?   Comment dit-on ___ en franà §ais?What is ___ in French?  Ã‚  ___, cest quoi en franà §ais?What does ___ mean?   Que veut dire ___ ?What is the English translation of this sentence?   Quelle est la traduction de cette phrase? Listening and Understanding Youll know how to ask for help in the classroom after you study the following questions and requests: Repeat,  please.   Rà ©pà ©tez, sil vous plaà ®t.One more time   Encore une foisSlower (Or: More slowly)   Plus lentementHow do you spell it?   Comment est-ce que cela sà ©crit?Can you write it?   Pouvez-vous là ©crire?Whats the difference between ___ and ___?   Quelle est la diffà ©rence entre ___ et ___ ?Is this sentence correct?   Cette phrase est correcte? Resources and Tips In addition to classroom words and phrases, take the time to review  essential French,  greetings, terms of politeness, and additional words for  school and supplies, as well as the most common  French phrases  and  words. If you need more practice to feel comfortable using these expressions, try enlisting a friend or family member to help you: For instance, one of you could say the expression in English, while the other gives the translation in French.

Saturday, May 9, 2020

The Glass Menagerie By F. Scott Fitzgerald - 1267 Words

The Glass Menagerie is arguably the most symbolic and deep plays ever written. The Glass Menagerie isn’t just a story of Laura’s disability, it has a deeper meaning behind it, and it can be easily overlooked by mediocre minds. Although the story revolves around the Wingfield family, Tennessee Williams throws in symbolism that corresponds with his childhood. In a way, he found closure for the loss of his sister Rose through writing The Glass Menagerie. One of the symbols is the play that holds a different meaning for each of the characters is the fire escape. As the play evolves the fire escape brings out Laura’s, Tom’s, and Amanda’s true desires. OR The fire escape like the other symbols hold a deeper understanding of the characters, and although Tennessee didn’t admit that he wrote this story off of his own experiences as a child having dealt with similar circumstances, it’s obvious it was written about his childhood. So, the symbolism also makes a deeper understanding of Tennessee himself and the kind of life he lived. As I said the fire escape shows the desire of escape, the realization of danger within the Wingfield home, and the characters’ true qualities are brought out by the fire escape. For Laura, the fire escape is symbolic to show how interdependent she is on other people once she slipped and fell. It signified that she can’t even go outside alone without getting hurt. Laura always needs someone to be with her. The real world is too much for Laura; she couldShow MoreRelatedThe Glass Menagerie By F. Scott Fitzgerald1267 Words   |  6 Pages The Glass Menagerie is arguably the most symbolic and deep plays ever written. The Glass Menagerie isn’t just a story of Laura’s disability, it has a deeper meaning behind it, and it can be easily overlooked by mediocre minds. Although the story revolves around the Wingfield family, Tennessee Williams throws in symbolism that corresponds with his childhood. In a way, he found closure for the loss of his sister Rose through writing The Glass Menagerie. One of the symbols is the play that holds aRead MoreComplicated and Tragic Stories of The Glass Menagerie by Tennessee Williams and The Great Gatsby by F. Scott Fitzerald1140 Words   |  5 Pagesclear how your life is simply a struggle for existence. In the novel The Glass Menagerie by Tennessee Williams Tom, an aspiring writer attempts to survive within the confines of his tiny apartment, and resist his urge to escape. Likewise hundreds of miles away, during a completely separate time a young entrepreneur, Jay Gatsby, struggles to exist within a world of wealth in the novel The Great Gatsby by F. Scott Fitzgerald. Their battle for existence is evident through each authors use of characterizationRead More Its Every Girl for Herself in Bernice Bobs Her Hair Essay1579 Words   |  7 PagesIts Every Girl for Herself in Bernice Bobs Her Hair      Ã‚  Ã‚  Ã‚   Picture a fragile glass merry-go-round, a menagerie, if you will, of adolescent social classes and structure. The animals revolve, always mindlessly following the one in front, each measuring his own height compared to his neighbors. If you fall short or fall behind, never fear, just throw a jagged rock and shatter Mr. Popularity in front, take his place, and the merry-go-round revolves still. There is no world outside, nothing mattersRead MoreThe Glass Menagerie By Tennessee Williams Essay778 Words   |  4 Pagesthey could be seen to be opposing the great social, political, and to an extent, cultural changes during 20s America which was mainly achieved through industrialization and rapid advancements of inventions such as the first ever US radio station. F. Scott Fitzgerald’s â€Å"The Great Gatsby† is a text reflective of the period in which it was written, ‘The Roaring Twenties’. It was written in America during the mid 1920s, a time o f moral decadence and feelings of complacency following the conclusion ofRead MoreThe American Dream By F. Scott Fitzgerald2154 Words   |  9 PagesThe Great Gatsby, by F. Scott Fitzgerald, and is failed by those who try to achieve it. At the end of this novel Jay Gatsby, the main character, ends up dead, along with an honest man and his wife, thus killing the dreams each of these people were working for throughout their life. It is stated by the narrator, It was after we started with Gatsby toward the house that the gardener saw Wilson s body a little way off in the grass, and the holocaust was complete† (Fitzgerald 162). This is one of manyRead MorePoverty Is A Symbol Of Hope And Prosperity1863 Words   |  8 Pagesthoughts and ideas using emotional storylines for everyone to read. Through the literature that exposed these problems to the world, authors such as F. Scott Fitzgerald and Arthur Miller had removed the curtains over the people’s eyes and showed the ent irety of America. In relation to curtains and Arthur Miller, the American dramas, such as The Glass Menagerie and A Streetcar Named Desire, became quite popular during the twentieth century. However, there are plays that the general public do not quiteRead MoreEssay on Insecurity and Self-Esteem1060 Words   |  5 Pagesbeen used to tell the story of mankind, and when it comes to insecurity in America, many authors were not afraid talk about it in their novels, though many of their characters. Two great examples of this are The Great Gatsby by F. Scott Fitzgerald and The Glass Menagerie by Tennessee Williams. In The Great Gatsby, Gatsby himself is one of the main example of insecurity, throughout the whole book, we as the reader see how much he does with his money for so many people just so he can make them likeRead MoreEssay Prompts4057 Words   |  17 PagesVenice The Autobiography of An Ex-Colored Man Mrs. Warren’s Profession The Awakening Pà ¨re Goriot Billy Budd The Picture of Dorian Gray Crime and Punishment The Plague Faust Poccho Fences The Scarlet Letter The Glass Menagerie Silas Marner Great Expectations Sister Carrie The Great Gatsby Sula Heart of Darkness The Turn of the Screw Hedda Gabler Typical American 2002 (Form B): Often in literature a character’s success in achieving goals dependsRead MoreBrief Survey of American Literature3339 Words   |  14 PagesBabbitt (1922) Sherwood Anderson (1876-1941) Winesburg, Ohio (1919), stories of small-town people The Triumph of the Egg (1921), stories and poems Death in the Woods and Other Stories (1933) The Lost Generation F. Scott Fitzgerald Ernest Hemingway John Dos Passos F. Scott Fitzgerald (1896-1940) This Side of Paradise (1920) Flappers and Philosophers (1920) Tales of Jazz Age (1922) The Beautiful and Damned (1922) The Great Gatsby (1925) Tender Is the Night (1934) The Last Tycoon (1941)

Wednesday, May 6, 2020

Principles of Advertising Study Guide Free Essays

* Advertising Business – Either using an agency or have your own advertising department/advertise on your own. Government – is a regulatory body, create laws to regulate advertising, things you can advertise and things you cant advertise Cigarete Comercials on TV Lobby – Corp trying to lobby gov. to change for the good, two forces, that think gov, is a positive thing and thinks its good for them to regulate everything and keep things in order. We will write a custom essay sample on Principles of Advertising Study Guide or any similar topic only for you Order Now others who think the gov. needs to be smaller, and that they should not have as much control. Society – the culture that your brought up in, tradition, morals and values of the people. Business Finance – the amount of money involved in advertising to promote your product. Marketing – Finding a need that the people want, and filling that need. Advertising – Non personal (to everyone whose watching, not just to one person), Always paid for, communication of info about the companies product, service or idea through the various medias (Television, Radio, Magazines, Internet) Public Relations – figuring out what the people want. Publicity – exactly like advertising but free Personal Selling – what you selling is relatively expensive, and exclusive. Trade shows – where companies get to meet perspective corp. uyers, they can buy a lot of stuff on behalf of their company. Promotions – any inducement or excitement to get you excited about the companies product. (giving out free t-shirts) Operations – whatever the company does Types of markets advertising goes after Consumer Market – things you might see o n tv or hear on the radio Business/Profesional Market Government – Trying to sell things to the government, and Profesional – advertising for accounting software, and things that your generally not going to read for pleasure, but there going to be ways to improve your business. Bar Magazines, no one is going to buy the stuff in that magazine, but owners of restraunts are going to buy it. Business – trying to get your beer on the first shelf, and dealing with the grocery store , or liquor store Integrated Marketing system – Customers hear from a various amount of different markets. (Flagler College business Cards) The consistency so everyone knows what a companies about, and what their image, logo, and slogan is. All state – Have their lil slogan on anything they hand out, â€Å"The Good Hands People†, and have their logo on most things, and have their color that they always use, so it will last in peoples memories and they associate everything their company with it. Art to creating proper advertising to get their message out properly. Theres going to be a persona (Spokesperson), a Medium (Getting the message out with a catchy phrase or something) , and the way people will receive it. Spokesperson – Someone that speaks on behalf of a company. hey can be a person (like William Shatner for priceline) but they can also be a persona (like Ronald Mc’Donald), pretty much any person that’s getting the companies message out. They should be catchy, and will use catchy phrases (subway foot-long song, or I want my Baby Back Ribs) You need that artistic eye, certain color combos can make all the difference and mean completely different things. A lot of times they will a dvertise things as being bigger, and sounding better than they are. A lot of companies will take out some of the product, Bags of potato chips, making a beer only 11. 5 ounces rather than 12. out of 5 dentist recommend it ( that’s not a lot of dentist out of the millions that exist) Price Economic Argument – Argument that competition Exclusive Distributions – you need to buy the right to sell a certain product in that area. Advertising perpetuating stereotypes – advertising can sometimes bring out stereotypes for certain people. They have women in the kitchen in commercials, and men always doing the work. Ad agencies need to regulate themselves, they actually meet every year to figure out what they can do, and what they can’t do. FTC – Federal trade commission deal with any company that does trade with more than one state. If there is not trading involved in more than one state than it is generally just regulated by the states capital The FTC will tell people to not air something, and make sure that nothing offensive is on the air. If you don’t sign the consent to agree then you have make another commercial correcting your mistake, and putting out a new ad with the correction on your expense. (corrective advertising) Puffery – is exaggeration, and that is something you can do. * self actualization – becoming the top , ceo, of a company, you’ve proven to the world that your at the top, and are very successful. Generally these people will buy the expensive cars, boats, jets, watches, and ect. * Assumption Factor – Never assume you know what your target is, or what they want. * Task Utility – product or service that does something for you, makes doing a task easier. * Premade food * Form utility – when a manufacturer puts together hundreds of pieces that yo u would not want to do. * A computer being built for you, a chair, ect. * Time Utility – product or service available when you want it. * Can’t buy a Harley Davidson right away, going to be at least a few months to get one. * Where utility – the product is available where you want. This includes being delivered to your house. * â€Å"Perception is the reality† – if you perceive a product to be better, than it is. * * Ch. 1 Advertising Today Advertising lets customer aware of a product, comprehend what its used for, and see how it is different from its competition. Info will help create a conviction, that this product is better. It will then give the customer a desire to buy from this retailer, and help them take the action to buy a product. Integrated Marketing Communications (IMC) – when consumers receive consistent and positive messages about a brand. Marketing Communications – Tools that companies and organizations use to initate and maintain contact with their customer, clients, and prospects. Advertising – is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. A type of communication, structured, and composed Directed to groups of people, not individuals so its nonpersonal Most is paid for by sponsors Public service messages – carried at no charge because of their nonprofit status. Product – encompasses goods, services, and ideas. Medium – the channel of communication advertising reaches us through. Word of mouth (WOM) – when you tell somebody how much you like a product. Becoming more popular thanks to twitter and facebook. Mass Media – the traditional way of advertising. Addressable media – direct mail. Interactive media – the internet Nontradional media – shopping carts, blimps, and dvds. * Two types of dimensions in advertising * Communication dimension – how advertising is actually a form of structured, literary communication. Marketing dimension – explains the important role advertising plays in business. Economic dimension – shows how and why advertising evolved as it did. Social and ethical dimension – considers the impact of advertising on consumers, businesses and society. * Source Dimension Sponsor – the company advertising a product or idea, legally responsible for the communication and has a message to communicate to actual consumers. Author – the sponsors ad agency, a creative team at an ad agency. Persona – real or imaginary spokesperson who lends some voice or tone to the ad. * Message dimension Autobiographical – tell a story about myself to you the imaginary audience. Narrative messages – a third-person persona tells a story about others to an imagined audience. Drama message – the characters act out events directly in front on an imagined epmpathetic audience. * Reciever Dimensions Implied consumers – Adressed by the ad’s persona, imagined by the ad’s creators to be the ideal consumers who accept uncritically the arguments made by the ad. Sponsorial consumer- the gatekeepers who decide if the ad will run or not, group of decision makers at the sponsors organization. Actual Consumer – people in the real world who make up the ad’s target audience. They will actually get to see and hear the ad . * Feedback – completes the cycle, verifying that the message was received. * Every business has three broad functional division – Operations, Finance, and Marketing. * Marketing – the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that atisfy the perceived needs, wants, and objectives of individuals and organizations. Consumer advertising – most advertising falls under this category. Retail advertising – advertising sponsored by retail stores and businesses. PSA (Public Service Announcements) – Industrial / Business Markets Business to business – rarely seen by the actually consumer, because they will generally specialize in one department. Kitchen Magazines for restraunts. Trade Advertising – Wholesalers, retailers, and dealers. Generally a product is sold to these companies so they can get rid of a mass quanity at one time. Professional advertising – advertising aimed at teachers, accountants, doctors, engineers, ect. Used to convince professionals to recommend or prescribe a specific product or service, to buy brands of equipment and supplies for use in their work, or to use the product personally. Agricultural advertising – to promote products and services used in agriculture to farmers and other employed in agribusiness. Price strategies – Image advertising – creates a perception of a company or a personality for a brand, is rarely explicit about price. Almost never mention price, but always say how cool it is to have their product. Sale advertising – used most often by retailers, dealers, and shops to call attention to a recent drop in the price of a brand or service. Place : Global, international, national, regional, and local. Promotion Personal selling – face to face interaction or telemarketing. Usually high priced items like cars or real estate. Product advertising – service and goods Nonproduct advertising – sells ideas Noncommercial advertising – seeks donations, volunteers, or changes in consumer behavior. Awareness advertising – wants to create an image for a product and position it competitively with the goal of getting readers or viewrers more aware of their product. Action advertising (Direct-response) – toll free number for immediate information. Sales promotion – coupons, free samples, contests, or rebates on the purchase price. Public Relations – Collateral materials – brocures, catalogs, posters, sales kits, instruction booklet, ect. Art Director – responsible for visuals Creative Director – responsible for all creative departments Typically comes from the copy side * Graphic designer – works on the visuals * Rainmaker – acountive executive, they pitch what advertising agency can do * Copy-writer – responsible for the slogan, and words * Resignance – you get what the ad is trying to get through, or say to you. Relevant – good ads should all be relevant, has some type of reason. * What good advertising should do : Inform – where is product, how much does it cost, what is it, Persuasion – should give you reasons to try product or service Reminding – have to continue to let you know that they are still there. Objective statement  œ what ad is trying to accomplish, are you solving a problem, something that makes life easier Supportive Statement – what can you put in there to support what you are saying Getting a spokesperson, athlete to go in there to back up the product. Primary demand – demand for the entire product class Selective demand – demand for a particular brand. Abundance principle – states that in an economy that produces more goods and services than can be consumed, advertising serves two important purposes. Keeps consumers informed of their alternatives (Complete information) It allows companies to compete more effectively for consumer dollars (Self-Interest) * Why people are against advertising Short term manipulative arguments – saying advertising is deceptive or manipulative. Puffery – exaggerated, subjective claims that can’t be proven true or false, such as â€Å"the best†, or â€Å"the only way to fly†. Non-product facts – aimed not at the product but the consumer, and does not really give any information about the actual product. Such as â€Å"Pepsi. The choice of a new generation†. Social or enviormental impact of advertising – long-term macro arguments. Manipulates us into buying things we don’t need. Replacing our citizen democracy with a selfish consumer democracy. Only 17 percent of consumers view advertising as a source of information to help them decide what to buy. Too much advertising. * Ethical – means doing what is morally right in a given situation. * Social responsibility – doing what society views as the best for the welfare of people in general or for a specific community of people. * CARU (Childrens Advertising Review Unit – promotes responsible children’s advertising and to respond to public concerns, self regulatory guidelines for childrens advertising. * Fair information practice principles Notice – requires website to clearly post its privacy policy Choice – consumers level of control over being profiled and how their information is used Access – ability for consumer to access information collected about them and make amendments to it. Security – requires advitisers to protect the data they have colleceted Enforcement – requires all industry members subject themselves to third party monitoring by independent company. FTC – major regulator of advertising for products sold in interstate commerce. Substantiation – supporting data and scientific studies to their products purpose Endorsements – the person promoting the product can’t be misleading, he has to actually use that product himself. Affirmative disclosure – gives health warnings Remedies for unfair advertising Consent decree – document the advertiser signs agreeing to stop the objectionable advertising Cease and desist order – when consent decree wont be signed ftc may prohibit further use of the ad. Corrective decree – explains how their ad was wrong before and corrects the misleading mistake. FCC – responsible for protecting the public interest and encouraging competition. Four distinct groups in advertising Advertisers – companies that sponsor advertising for themselves and their products. Advertising agencies – helps the advertisers plan, create, and prepare ad campaigns and other promotional materials. Suppliers – assist both advertisers and agencies in preparing advertising materials. Media – sell time and space to carry the advertisers message to the target audience. Local advertising – targeting customers in their geographic area. Sometimes called retail advertising because retail stores account for so much of it. Dealers or local franchisees of national companies. Stores sell a variety of items. (grocery, department stores, convience) Speciality businesses and services (Banks, restaurants) Governmental, and nonprofit organizations. Product advertising – promotes a specific product or service Regular price-line advertising – informs consumers about services or merchandise offered at regular prices. Accounting firms might use regualar price-line Sales advertising – placing items on sale and offering deals Clearance advertising – making room for a new product line getting rid of the old stuff at a low price Institutional advertising – create a favorable long-term perception of the business as a whole, not just of a particular product or service. â€Å"Im loving campagn†. More of an idea Classified advertising – locate and recruit new empoyees, offer services, sell or lease merchandise. Integrated marketing communications – (IMC) joining together in a consistent manner everything that communicates with customers. Co-op advertising – build the manufacturers brand image and to help its distributors, dealers, or retailers make more sales. Newspapers – want to advertise in newspaper because a lot of people, different sections for different types of ads, and can also be local. Disadvantage – poor production, no high quality animation and mostly black and white. Ad is normally short termed, because new paper comes out everyday. How to cite Principles of Advertising Study Guide, Essay examples